The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World Review

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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World ReviewWhat a handy "big picture" book of the entertainment industry this is! You can get a handle on the music biz, to movie biz, to how radio and broadcast television make money. There are behind the scenes dealings by individuals and companies, as well comprehensive coverage of how a group of muscicians end up with a CD or road tour. The book's like a mini-college course on everything that entertains us. Did you know that software games is one of the fastest growing of all entertainment revenues? I didn't. The little side stories are a hoot. The main content is invaluable to understand this vast and rich industry - from how movies hit the market to how sports products get to fans and hobbyists. The book itself is entertaining!The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World Overview

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