Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition Review

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Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition ReviewAs London bureau chief of The Hollywood Reporter, I covered the whole range of movie marketing strategies, from bad to brilliant. Bob Marich gives those who market movies and those with an interest in the film business a great inside look at how it's done, from market research to promotions and publicity to distribution. He covers major studio releases, movies distributed by indies, and foreign-language films. This is a great read for anyone who cares about how movies reach the ticket buying public.Marketing to Moviegoers: A Handbook of Strategies and Tactics, Second Edition Overview

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