I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta Review

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I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta ReviewRobert Goizueta was on of the most influencial business men of his time. He changed the entire formula of Coke as a product and as a company. The numerous accounts of Goizueta's plans to take coke totally global shown a new light on the world of coke. It was facinating to learn about the behind-the-scenes action that took place to make Coke in to a Brand Name Monster. I would recommend this book to anyone who was interested in finding out how Coke became the most recognizable name in almost all the world and the life story of Robert Goizueta. I don't think, however, it is a good book if you are looking for an enlightening economical outlook.I'd Like the World to Buy a Coke: The Life and Leadership of Roberto Goizueta Overview

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