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Cause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) (The AFP/Wiley Fund Development Series) ReviewEvery year, I see newspaper articles in my local weekly business paper about how because of the tougher economic conditions, nonprofit organizations are starting to see the value of co-marketing efforts, both with other nonprofits and for-profit businesses.Yet, even the newspaper articles do not make such a clear case for the fundraising benefits that such collaboration provides. Jocelyne does a fantastic job laying out not only the benefits, but also techniques that have succeeded in getting organizations from point A to point B MUCH FASTER because they collaborated with others.
It's a must read for any organization that not only wants to succeed faster, but also wants clear cut techniques and ideas that have worked for others, and they could implement themselves easily.
~ Ilia Nossov
[...] - Nonprofit Websites + Integrated Donor Management SoftwareCause Marketing for Nonprofits: Partner for Purpose, Passion, and Profits (AFP Fund Development Series) (The AFP/Wiley Fund Development Series) Overview
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