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Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive ReviewThe world is a changin.The previous review stated some of the examples were outdated - I agree but expected that. Books take years to get to publication, and we expect everything webified FAST, including up to date research in books. Unfortunately it can't be done.
This book however is a super overview of two clashing industries that will (nevermind must) become a transparent and fluid harmonious single entity. Those that come on board will survive - those that won't will sink...
Frankly this SHOULD be required reading for mass communications faculty - the students already get it...Madison And Vine: Why the Entertainment and Advertising Industries Must Converge to Survive Overview
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