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Creativity Inc.: Building an Inventive Organization ReviewI have been doing seminar and study on the subject of creativity and innovation as i run my webdesign company, and i found this book interesting.Published by HBS and written in the more "formal" language, it seemed like the paradox of creativity itself, funky fancy fun theory in the heavy corporate type of text book.
Most of creativity books are fun, delicious, crunchy, and toward the right brained style of writing with pictures and funs and games etc. But this book try to formalize into a textbook format. Hench my thought of the paradox.
The writers devide the book into 3 parts: CREATIVITY THINKING, which basically tell you wht creativity is, CLIMATE, which is more like culture with some differences, and ACTION, how individual or corporation can implement the creativity.
The authors also describe 7 steps of PURPOSEFUL CREATIVITY, which i found quiet interesting, and formalize creativity into intended innovation.
All in all this is a good book which formalize creativity and make it more corporate-like. However i think it will still be a fuzzy thing if you only read this book alone and expect that you can drive your organization to become a creative organisation. This book has a good way of telling you the direction and what it is all about, with a lot of samples (mostly taken from big famous brand name company).
I surely hope there are more serious creativity book in the future.....Creativity Inc.: Building an Inventive Organization Overview
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